OLD CALLING FOR CHICKENS
ISBN: 978-1-904879-81-7


10 reasons you must buy this book and start winning new customers tomorrow:

1.It is written by somebody who does it successfully every week.
2.Cold calling is fun and much, much easier than you think.
3.Cold calling is 10 times more effective and less costly than “networking parties,” website promotion, and advertising.
4.95% of your competitors are too scared to do it. That means there’s a lot of business out there waiting for you.
5.The only people who tell you cold calling doesn’t work are those too scared to do it themselves.
6.You actually overcome your fear by becoming an even bigger “chicken.”
7.No’s are not bad things. Go for more no’s. Two is not enough—success usually comes on the sixth attempt.
8.Seven simple questions will usually get you to a “yes.”
9.The 5% of all sellers who do it properly are taking 85% of the new business in your market. Using this material you will make sure you join the few.
10.“Build a better mousetrap and the World will beat a path to your door” (the biggest lie in business!). Your market is now too crowded with businesses that look just like yours (however much you kid yourself). So if not this way, how are you going to find new customers?

NEGOTIATING SKILLS FOR VIRGINS
ISBN: 978-1-905736-44-7


10 reasons why you must buy this book and avoid being “ground to a pulp”:

1.You will be introduced to the 4 common behaviours of virgin negotiators, which contribute to their losing out in most of their negotiations.
2.You will discover why it’s very rarely “just the price” and learn the skills you can use to avoid having to discount yours.
3.You will be shown the secret behaviours of successful negotiators which enable them to come out on top in most of their negotiations.
4.You will uncover a very recent discovery about the psychological state of brilliant negotiators (even when they are inexperienced).
5.You will find out why you should NEVER sit down for a negotiation without a “letter-in-your-back-pocket”.
6.You will learn how to project power and authority with your body and voice-tone and stop the other side taking advantage of you.
7.You will understand why giving the other side a big pile of facts about your proposition will actually help them negotiate against you.
8.You will learn the power of a false deadline (without ever having to give away your real one).
9.You will discover why chatty questions are ten times more persuasive than factual statements.
10.You will understand why “to be honest with you” and “we are making you a really excellent offer here” are phrases which will always wreck your negotiating strength.

SELLING SKILLS FOR COMPLETE AMATEURS
ISBN: 978-1-905736-45-4


10 reasons you must buy this book to stop wrecking sales efforts in your organization:

1.You will recognize 10 fatal, amateur seller statements and learn why they instantly set your customer against you.
2.You will understand how to generate unconscious emotional need, crucial when your customer is making a buying decision.
3.You will learn that there is NO validated research to support the business folklore that sales objections are “buying-signals-in-disguise” – actually they have the opposite effect!
4.You will discover the proven way to cut objections to your “sales pitch” by up to 90% and deal easily with the remaining few.
5.You will be introduced to two key human attributes, used by professional sales people to encourage customers to persuade themselves for you.
6.You will learn why telling isn’t selling and what you can do to make a massive change in the outcome of your next meeting with a customer!
7.You will discover how to write a truly persuasive sales letter using the text of an authentic “amateur” letter as a severe lesson in what not to do.
8.You will see why prolonging the investigative phase of your sale creates growing customer desire for the solution your product provides.
9.You will discover how to avoid being perpetually marooned in great-presentation-we’ll-call-you-soon “Limbo.”
10.You will wake up to the real cause of the most common objection of all – “You’re too expensive” – and discover what you can do to stop it immediately.

PRESENTATION SKILLS FOR QUIVERING WRECKS
ISBN: 978-1-904879-80-0


10 reasons you must buy this book and avoid “death by slide-show”:

1.Most business audiences have a single objective: to get out of the room.
2.Most business presenters have a single objective: to sit down in the audience again.
3.Most corporate audiences can’t remember, 24 hours later, what was presented, the title of the presentation or the presenter’s name.
4Like it or not, 55% of the persuasive power of a presentation is transmitted by the speaker’s body language; 38% by the speaker’s voice tone and only 7% by the content.
5.75% of speaker-nerves disappear with correct rehearsal.
6.You can discover how to generate applause when you want it.
7.There is a simple model you can use which will create a terrific presentation for you every time.
8.Bullet points are not what slides are for and using all capital letters makes text very hard to read.
9.Reading words off slides (as most presenters do) puts your audience to sleep in about 30 seconds.
10.Good Presenters are very rare. When you become a good presenter you can often negotiate better employment terms, higher salary, and even get yourself promoted (I did … so can you).