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SELLING SKILLS
FOR COMPLETE AMATEURS
ISBN: 978-1-905736-45-4
10 reasons you must buy this book to stop wrecking sales efforts
in your organization:
1.You will recognize 10 fatal, amateur seller statements and learn why they
instantly set your customer against you.
2.You will understand how to generate unconscious emotional need, crucial when
your customer is making a buying decision.
3.You will learn that there is NO validated research to support the business
folklore that sales objections are “buying-signals-in-disguise” – actually
they have the opposite effect!
4.You will discover the proven way to cut objections to your “sales pitch” by
up to 90% and deal easily with the remaining few.
5.You will be introduced to two key human attributes, used by professional sales
people to encourage customers to persuade themselves for you.
6.You will learn why telling isn’t selling and what you can do to make
a massive change in the outcome of your next meeting with a customer!
7.You will discover how to write a truly persuasive sales letter using the text
of an authentic “amateur” letter as a severe lesson in what not to
do.
8.You will see why prolonging the investigative phase of your sale creates growing
customer desire for the solution your product provides.
9.You will discover how to avoid being perpetually marooned in great-presentation-we’ll-call-you-soon “Limbo.”
10.You will wake up to the real cause of the most common objection of all – “You’re
too expensive” – and discover what you can do to stop it immediately. |
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“Bob Etherington
has spent more than 30 years honing the perfect professional
phone call.”
Esquire Magazine
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