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NEGOTIATING SKILLS
FOR VIRGINS
ISBN: 978-1-905736-44-7
10 reasons why you must buy this book and avoid being “ground to a pulp”:
1.You will be introduced to the 4 common behaviours of virgin negotiators, which
contribute to their losing out in most of their negotiations.
2.You will discover why it’s very rarely “just the price” and
learn the skills you can use to avoid having to discount yours.
3.You will be shown the secret behaviours of successful negotiators which enable
them to come out on top in most of their negotiations.
4.You will uncover a very recent discovery about the psychological state of brilliant
negotiators (even when they are inexperienced).
5.You will find out why you should NEVER sit down for a negotiation without a “letter-in-your-back-pocket”.
6.You will learn how to project power and authority with your body and voice-tone
and stop the other side taking advantage of you.
7.You will understand why giving the other side a big pile of facts about your
proposition will actually help them negotiate against you.
8.You will learn the power of a false deadline (without ever having to give away
your real one).
9.You will discover why chatty questions are ten times more persuasive than factual
statements.
10.You will understand why “to be honest with you” and “we
are making you a really excellent offer here” are phrases which will always
wreck your negotiating strength.
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“Bob Etherington
has spent more than 30 years honing the perfect professional
phone call.”
Esquire Magazine
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